Bloomberg Concedes Kids Less Interested In SW Toys Than Adult Collectors

Bloomberg writes “Now toymakers’ big bets on movie tie-ins look downright bleak. Playthings based on the “Star Wars” saga — the franchise that kicked off the whole phenomenon four decades ago — were down in 2017 despite a new film, “Star Wars: The Last Jedi,” in December during the all-important holiday-shopping season. (more….)”

So, what do you feel? Tell us in the comments! Bloomberg concedes two major points that we have beaten a dead horse about for years now. Interesting.
1. Lackluster results likely to weigh on Disney, licensee Hasbro
2. Adult collectors still buying, but kids less interested: BMO

Many adult collectors haven’t bought Star Wars toys in over a half decade from Hasbro. Maybe getting back to basics will help their bottom line.

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