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LEGO Stomps Right Over Mattel, Is Now The #1 Toy Maker

Posted by Paul | September 11, 2014 at 08:51 PM ET

It's official. LEGO is now the #1 toy company. They've just bypassed Mattel. (Mattel has followed the "cheap route" like Hasbro as well. Gee folks. It's not working!) While contrarians will defend every last move Hasbro makes, it's evident that by Hasbro alienating collectors and making second rate toys just isn't even close to being the answer even during a bad economy. LEGO is one of the few companies, from a Star Wars standpoint, that listens to its fans, makes a ton of collector-friendly Original Trilogy focused products, and doesn't let cost prevent them from making the things collectors want to see. We hope and pray that Hasbro will take cues from from the new leader and get back to basics as expediently as possible.

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