Tag Archives: Geoffrey’s Toy Box

It looks like Toys “R” Us’ Geoffrey is taking the spotlight in the rebranding of the famous toy store. It was previously reported that Toys “R” Us’ current lenders decided not to auction off certain parts of the IP and brand, like the Toys “R” Us and Babies “R” Us names as well as Geoffrey himself, opting instead to relaunch the toy chain in a new way. Now we know what that looks like, as Toys “R” Us mascot Geoffrey turned up at the Dallas Toy Preview donning a cape that had a new logo and store name on it. Comicbook.com has the full story.