Tag Archives: Perceived Value
This initiative is in place of giving collectors value for their purchases. Bobby Vala, a former seven-year employee at Hasbro was interviewed on a podcast recently. The video of it can be found HERE. He offers opinions and insights to the Hasbro Star Wars and Marvel brands explaining why we get so little with those action figures. It’s something called PERCEIVED VALUE. The Disney licensing fees are so high, that they cut out any potential opportunity of multiple portraits or interchangeable hands. And Hasbro’s GI Joe line suffers the brunt of this because of the cut back on accessories as to not make the Star Wars and Marvel lines look bad. (more….)
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