We’ve been hearing for quite some time from exhibitors and distribution sources that advance ticket sales are strong, but not overly robust for Disney/Lucasfilm’s finale Star Wars: The Rise of Skywalker, meaning in the way that they were for 2015’s Force Awakens ($247.9M) and 2017’s Last Jedi ($220M). Hence, early AM estimates for the J.J. Abrams movie hitting tracking, when averaged are at $205M given the comparative titles provided.
The Rise Of Skywalker Tracking For Lower Opening Than The Last Jedi
Deadline reports some early box office tracking numbers for The Rise of Skywalker. This is what they have to say about the opening weekend:
“You want to go see the movie!”
Some estimates go as low as $175 million even, according to Deadline, but they think that’s too low an estimate. It’s still early and it seems the marketing campaign is only now starting in earnest, so we’ll have to see if general awareness will rise in the coming weeks. But with how the various trailers etc are tracking on YouTube, with relatively low numbers when compared to previous sequel trilogy movies, it wouldn’t be a complete surprise if The Rise of Skywalker made less money than The Last Jedi. Deadline also asserts that all box office projections are moot if early reviews for the movie are bad. Likewise, the movie could perform much better if early reviews indicate that The Rise of Skywalker will correct the left turns made in The Last Jedi, according to Deadline. The Hollywood premiere for actors, celebrities and the media is on December 16th. JTA will post both a spoiler free and spoiler review on December 18th.
Do you have your ticket already? Are you waiting for reviews before you make up your mind? Or will you sit this one out?
Read the full story with a few more details and thoughts on the Deadline homepage!
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