Disney+ Will Introduce Ad-Supported Subscriptions Later This Year

Subscriber growth for Disney’s streaming platform has stalled considerably in recent months. Disney+ has about 130 million subscribers worldwide, but Disney would like to increase that number to 240-260 million in the next two years. To achieve this more than ambitious goal Disney is now changing its strategy. An ad-supported subscription model will be added to Disney+ in late 2022 in the US, other territories will most likely follow in 2023. No further details are known at this moment, i.e. how much this ad-supported subscription will cost and if there will be any limitations. If you are not a subscriber yet… would an ad-supported subscription at a lower price convince you otherwise? Or would Disney need to add a lot more original and new content first for you to reconsider? As things are now Disney has a few tentpole series or movies every few months, but little else to keep fans of Star Wars and Marvel (one major target demographic of the service) entertained with new content. Maybe Disney needs to invest even more in new programming (and a broader variety of programming) to reach the lofty subscriber goals.

• Disney+ Will Launch In Several European Countries On March 24th
• Disney+ Pre-Sales Now Available For Many Western European Countries
• Today Only: Save $10 Off Of An Annual Subscription On Disney+
• Disney+ Now Available In Australia And New Zealand
• Don't Have Disney+ Yet? Don't Forget To Take Advantage Of The Free Trial
• Disclosure Policy