Let's Play A Game

We’re in the lull before Triple Force Friday. Not much is being released, more like nothing really. It’ll be another month or so before the SDCC exclusives will be available on Hasbro Pulse, another two months before we can buy new toys (that are not repacks) and more than four months before we all find out how the Skywalker saga ends (until it is rebooted in 10 years from now). Time, to play a game perhaps. And today’s game is quite easy. Just imagine you were in charge of Hasbro’s Star Wars team, tasked with making as much money as possible, but both Disney and Brian Goldner also tell you in no uncertain terms that catering to just adults will not cut it, you absolutely have to get kids to want Star Wars toys again as well. 2018 probably saw the lowest Star Wars toy sales in the 21st century. Your job is to make things better again. So if you had the power: what would you do? How would you fix distribution and increase sales? But remember, retailers will not buy from you what they don’t like and soliciting obscure background characters from the OT only may not really convince them to buy all that many toys from you. And consumers will happily wait for discounts, no matter how great you think the toy is. How do you change that? Get creative in the comments!
Maybe Hasbro will read the comments and hire you (ok, maybe not).

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