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SWCO 2017: Mattel Booth Gallery

Posted by Chuck | April 13, 2017 at 10:26 PM ET |

Stop by and check out our Mattel booth gallery right here...

Same Product + New 40th Packaging = Guaranteed Sell, Right?

Posted by Paul | April 09, 2017 at 10:41 PM ET |

40th anniversary EVERYWHERE! JTA reader James F. sends us a couple images from his local HEB grocery store where he found repacked Hot Wheels vehicles in new 40th anniversary packaging. I see a trend with licensees. How about you?


Exclusive Maz Kanata Hot Wheels Vehicle Found In Mexico

Posted by Paul | May 04, 2016 at 01:19 PM ET |

An exclusive Maz Kanata Hot Wheels vehicle has been found in Mexico. We don't know too much else about it at the moment. Special thanks to JTA Facebook friend Sargento P. for sending us the images!


USA Today has the story on the upcoming SDCC exclusive Hot Wheels Die Cast Darth Vader Car. Spoiler alert ... it's $40! But hey, the lightsaber packaging has working lights and sounds, so there IS that! Check out the full story here.

JTA Exclusive: Two More Upcoming Star Wars Hot Wheels!

Posted by Paul | June 06, 2014 at 07:53 AM ET |

Thanks to a confidential source, guess what other Star Wars Hot Wheels we can soon expect from Mattel? Click through for our exclusive image.

Hot Wheels Darth Vader Car Revealed At Mint In Box

Posted by Paul | June 05, 2014 at 01:36 PM ET |

Our friends at Mint In Box have the first image of the new Star Wars Hot Wheels line. Go check it out!

We told you all at Toy Fair, now Hot Wheels comes clean and announces via their Twitter page that there is indeed a new relationship between Hot Wheels and Star Wars. Click through to read their Tweet and how you can find out more about it!

Star Wars Themed Hot Wheels Confirmed!

Posted by Paul | May 08, 2014 at 12:40 PM ET |

We told you they were coming back in February. But non-Star Wars sites claimed that our report was just old news and that they were just the previously announced "animated style" Cars-themed in Star Wars "costumes". Nope. We were right. JTA sponsors BBTS and EE are now taking pre-orders for REAL Star Wars themed Hot Wheels.

Mattel To Pick Up Star Wars License For Hot Wheels?

Posted by Paul | February 18, 2014 at 11:55 AM ET |

What? A logo that isn't Hasbro? Whatever could that mean? We have just learned that Mattel may have some Star Wars themed Hot Wheels items in the works and the debut could come in the form of a SDCC exclusive later this year. Stay tuned as we hopefully learn more soon!

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