Tag Archives: Cookie Monster

This is certainly not a surprise anymore. If you followed the Cookie Monster Haslab project you know it was off to a very slow start, and never picked up the pace it needed in the following days. In the end the Cookie Monster project only reached about 20% of the required backers – 624 out of 3,000.

Now what does that mean for Hasbro and Haslab? Click through for a few quick thoughts!

No Cookie This Time

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With Cookie Monster nearing the finish line, only a little more than 6 days are left, it’s time to take yet another look at this year’s two Haslab projects! So click through for a quick look at what’s going on and a few thoughts that go beyond current Haslab projects!

Imaginary Hasbro Haslab Manager Deborah D. earlier today

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Two weeks after SDCC the two current Haslab projects seem to be in the doldrums. While that is normal for most crowdfunding campaigns (anyone remember all the angst about the Barge which was absolutely unnecessary?), it seems the Transformers and Sesame Street Haslab project are facing a somewhat steeper hill than most other campaigns that succeed. Actually, most successful campaigns reach their funding goal in the first few days.
As of now, Unicron is lagging the Barge. Now, the Barge had this huge, huge boost on the finishing line that elevated the project close to 9,000 backers. So Unicron might still make it, but it seems like it will be a close call, the project is at 27%. But the Cookie Monster seems to be dead. I really doubt it’s going to make it in the remaining three weeks. The project gained 73 backers in the past 9 days, which is the last time I posted an update. He still needs another 2,607 backers, or 86.7%. There must be some overwhelming love for Cookie Monster in the final hours of the project for it to be successful, in my opinion.
Which leads to the question: what happens if both projects fail? I certainly hope both will succeed, both projects are fun, Unicron is actually impressive even. But what would it mean for future Haslab projects should both the Transformers and Muppet collecting community fail to support their Haslab project? Click through for a few thoughts!

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Even though the two current Haslab projects are not about Star Wars, I thought you might still be interested in learning how the two projects are doing. SDCC is now behind us, and with that a lot of talk about upcoming toys, shows and movies. So how do the Cookie Monster and Unicron projects fare after SDCC? Well, I venture a guess and say that the Cookie Monster project might actually fail. Right now he has 317 backers out of 3,000 required after two weeks – or about 10% of the number required. Unicron has 1,845 backers after a bit more than a week or so, almost 25%. If Unicron sees a similar boost in the last few days as the Sail Barge then Transformers fans have reason to celebrate. But it might be a close call here. So far the Unicron project is behaving similar to the Khetanna from last year. But the Unicron is even more expensive. Also, Transformers fans have other manufacturers (from Japan) as well that produce very expensive collector oriented items, an Optimus Prime for almost $500 will be released in August, let’s see how deep the pockets of Transformers fans are! I will keep you posted about the projects!

He needs love